In today’s fast-paced digital advertising ecosystem, video advertising platforms are revolutionizing the way brands engage with audiences. As demand for programmatic video advertising rises, especially across premium channels and OTT platforms, businesses are turning to high-end, enterprise-grade video ad servers.
Leading European Video Advertising Platforms
Smart AdServer (now Equativ)
Based in France, Smart AdServer (now operating as Equativ) is one of the most robust enterprise video ad servers offering end-to-end monetization and SSP capabilities. Known for supporting high eCPM video ads across desktop, mobile, and CTV, Equativ is a go-to choice for premium publishers in Europe.
Adform
Headquartered in Denmark, Adform is a global player offering a full-stack DSP, SSP, and DMP solution. It is among the best platforms for programmatic video advertising and supports advanced header bidding. Advertisers and publishers value Adform for its privacy-compliant infrastructure and high RTB video ad revenue potential.
Teads
A premium outstream video advertising platform based in Luxembourg and widely adopted across Europe. Teads partners with leading publishers like The Guardian, Der Spiegel, and Le Monde, enabling advertisers to access high-viewability video ad inventory. It’s ideal for brands aiming to deliver immersive storytelling at scale.
ShowHeroes Group
A German-based platform with a focus on contextual video advertising and AI-driven content matching. ShowHeroes is perfect for advertisers seeking high-impact brand-safe video ad placements across European news and lifestyle media.
Xandr (acquired by Microsoft)
Though global, Xandr’s strong presence in the UK and Europe makes it a major player for video ad monetization. Xandr Invest and Monetize offer powerful tools for CTV ad bidding, dynamic ad insertion, and unified auction strategies.
As video becomes the dominant form of online engagement, leveraging these high-performance platforms ensures better yield optimization and deeper engagement.